AI video moment detection

Know the exact moment your brand lands.

Brandcheck watches every frame and every second of audio in your video ads - finding your logos, messages, products and people, then measuring whether your audience was actually still watching when they appeared.

Paid & organic data, synced from
Meta TikTok Snapchat Google Ads + organic channels
The blind spot

Views don’t mean your message was viewed.

Platforms tell you how many people pressed play. They don’t tell you how many were still watching at second six - when your logo finally appeared. Brandcheck closes that gap, combining frame-level AI detection with audience retention data to measure true message delivery.

¼-second
detection precision - every moment timestamped to 250ms
8 signals
logos, text, objects, actions, scenes, people, speech & sound
20+ metrics
from Effective Plays to Plays eCPM, computed automatically
How it works

From prompt to proof in four steps.

/define 01

Describe the moment

Write a plain-English prompt - “our logo in the bottom-right corner”, “the presenter says the tagline”. AI reviews your prompt for clarity before a single credit is spent.

/teach 02

Teach it with examples

Clip positive examples and counter-examples straight from your asset library. Few-shot learning makes detection sharper with every clip you add.

/detect 03

Run detection at scale

Batch-analyse your whole library in one run. Frontier multimodal AI returns timestamped moments with confidence scores and reasoning you can read.

/measure 04

Measure what landed

Moments meet retention curves and ad spend. See effective plays, exposure and cost-per-message - on dashboards you compose yourself.

Eight detection signals

If it’s in the video, it’s a moment.

Every signal type runs on a purpose-built detection model instruction - visual and audible, each tuned for its job.

Visual

Logo

Visible branding graphics - your mark, wherever and however it appears.

Text

On-screen wording - supers, subtitles, end-cards and packaging copy.

Object

Product appearances and key items - the hero shot, found automatically.

Action

Gestures and interactions - the unboxing, the demo, the application.

Scene

Locations, situations and environments - context your brand lives in.

Person

Spokespeople, creators and celebrities - every on-screen appearance.

Audible

Speech

Spoken phrases and topics - taglines said aloud, claims made, features named.

Sound

Sonic branding and effects - the jingle, the notification, the signature sound.

Measurement, not vanity

Metrics that ask a harder question.

Anyone can count views. Brandcheck cross-references every detected moment against your audience retention curve and spend data - so each number answers the question that actually matters: did the people you paid for see the thing you paid to show them?

Plus impressions, CTR, watch time, CPM, cost-per-play & 15 more
Play Efficiency 0% The percentage of plays that successfully delivered your required messages.
Effective Plays 0 Plays where the viewer was still watching when your key moments appeared.
Moment Exposure 0 Total viewer-hours spent watching your brand and message moments.
Plays eCPM £0.00 Effective cost per thousand plays - priced on delivered messages, not impressions.
Data ingest

Connected to the platforms you already use.

Paid campaigns sync straight from the big four ad platforms, and organic channels connect right alongside them - so paid and organic performance are measured through the same lens.

Paid media

Meta Ads

Facebook and Instagram campaigns - feed, reels and stories placements.

TikTok Ads

In-feed and TopView campaigns, synced with creative-level stats.

Snapchat Ads

Snap Ads and Story placements, with full spend data.

Google Ads

YouTube and video campaign performance, straight from the source.

Organic

YouTube

Channel uploads with views and watch performance.

Facebook

Page video posts and engagement.

Instagram

Account reels and video posts.

TikTok

Account videos and organic reach.

LinkedIn

Page video content and views.

X

Account video posts and plays.

Brightcove

Hosted video libraries and analytics.

Manual import covers everything else - bring offline or custom campaign data alongside your connected platforms.
ImpressionsViewsClicksSpendPlacementsPer-platform breakdowns
Benchmarking

Good - compared to what?

Every key metric carries a percentile badge against global, industry and your own historical performance. No more guessing whether 74% play efficiency is a win.

Play Efficiency · your campaign

vs · industry · video · 6–15s · feed
p87 · top 13%
p5p25p50p75p95
Your organisation
Industry median
Global range
PreflightComing soon

Fail it in preflight, not in the feed.

Build scorecards of the requirements your creative must hit - logo visibility, hook strength, safe-zone text, spoken taglines. Run every cut through them before the campaign goes live: each requirement returns a pass, fail or score out of 10, with AI reasoning you can act on.

  • Your rules, your thresholds - true/false or scored 0-10 requirements, anchored with your own examples.
  • Required vs advisory - required scorecards gate the verdict; advisory ones inform without blocking.
  • Best practice, built in - curated platform scorecards ready to run as-is, or clone and make your own.
  • Test before you trust - try any requirement on a real file before it judges a campaign.

TikTok Basics

GLOBAL SCORECARD · RUN #142
Logo within first 3 secondsTrue / False PASS
Opening hook strengthScore · threshold 6 8/10
Text inside safe zonesTrue / False PASS · IMPROVE
CTA on end cardScore · threshold 7 4/10
8.0 / pass mark 7.0 SCORECARD PASSED

Stop counting views. Start counting deliveries.

REC · 00:00.250 CONFIDENCE ≥ 0.90 MOMENTS · ∞